New Burst of Momentum for Google Android OS

by Paul Carton | September 21, 2010 11:17 am

ChangeWave’s latest corporate spending survey shows there is at least one big winner in the business smart phone market this quarter – the Google (NASDAQ: GOOG[1]) Android Operating System.

When we asked respondents which mobile operating system their company currently provides, the Android OS (16%) was the clear momentum winner, registering a 6-pt jump in market share since our previous survey in May. All told, over the past nine months the Android OS has seen an astonishing five-fold increase in corporate market share.

At the same time, Research In Motion’s (NASDAQ: RIMM[2]) OS (66%) still holds the dominant share of the corporate market, but it has dropped 3-pts since May in terms of current share.

The Apple (NASDAQ: AAPL[3]) iPhone OS (31%) remains strong, ticking higher by 1-pt.

Planned Corporate Smart Phone Buying

Going forward, 35% of respondents report their company plans to buy smart phones next quarter – 1-pt less than previously.

At the individual manufacturers’ level the survey shows two big momentum winners over the next 90 days – HTC and Motorola (NYSE: MOT[4]). Both are reaping the benefit of the huge corporate demand increase for Android OS phones.

HTC (16%), a producer of multiple Android phones including the Droid Incredible and EVO 4G, has soared 6-pts in terms of corporate buying plans to a new all-time high in a ChangeWave survey and triple its share of nine months ago.

Motorola (15%; up 3-pts) is also seeing an uptick in corporate buying plans. With two new releases (i.e., the Droid 2 and Droid X) following upon its highly successful original Droid model, Motorola shows renewed momentum in the corporate market.

The August ChangeWave survey consisted of 1,602 corporate IT buyers.


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  1. GOOG:
  2. RIMM:
  3. AAPL:
  4. MOT:
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