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The High Price of Seeing a Super Bowl

About now, tickets are going for at least $2,400 to $2,800 each


Everyone knows if you want to see the Super Bowl in person, any ticket you can find is going to cost dearly.  After all, it was in an earlier century (before the American Football Conference and National Football Conference even existed) when the big game was first played in Los Angeles – and tickets cost 12 bucks. That 1967 contest didn’t even sell out, thanks to that “exhorbitant” ticket price, and was blacked out on local TV.

Today, it’ll cost you at least $2,400 to $2,800 for a seat at Lucas Oil Stadium in Indianapolis, where Super Bowl XLVL will be played this year, depending on which service you use. Of course, it’ll also depend on where you sit.

The National Football League’s official ticket site is Ticket Exchange, which is part of IAC/InterActive’s (NASDAQ:IACI) Ticketmaster unit. CNNMoney reports that Ticket Exchange’s cheapest seat sold was “$2,614 in Section 422 in the upper corner, while the highest price paid was $17,048 on the 40-yard line.”

For the high rollers who wouldn’t think of sitting in a fold-down seat jammed next to dozens of others in beer-spilling range, there are far more comfortable accommodations. Earlier this week, the Newark Star-Ledger reported the availability (on StubHub) of a “street level suite for $882,375”.  Location, location, location.

If you’re a gambling sort, you can try holding out before shelling out. Ticket prices have actually been slipping as the days dwindle before the big game. As of yesterday, the average selling price was $3,156. That’s down from $3,943 on Monday, the day after the AFC champion New England Patriots and NFC  champion New York Giants were crowned. Here’s to a great game, no matter where you’re sitting.

Article printed from InvestorPlace Media,

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