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Amazon’s Kindle Fire to Get Hotter

The company may be planning a 10-inch tablet


Amazon’s (NASDAQ:AMZN) Kindle Fire, launched in the fourth quarter, already is a top contender in the tablet market, commanding a 14% market share, according to IHS iSupply.

Amazon’s large amount of content, such as ebooks, music, videos and apps has helped fuel the tablet’s popularity, as has its $200 price tag. Just to keep up, competitor Barnes & Noble (NYSE:BKS) announced today that it is cutting the price on the Nook Color from $199 to $169, as well as introducing an 8 GB Nook Tablet at $199.

Still, Amazon is likely to keep up its aggressive push. According to a report in All Things Digital, Amazon might launch a 10-inch Kindle Fire in the second quarter of 2012 — which would be more in line with Apple‘s (NASDAQ:AAPL) iPad.

Steve Jobs once said that anything less — like the Kindle Fire’s current 7-inch screen — would be more like a smartphone and not allow for a true tablet experience. The bigger screen could mean another boost to sales, and perhaps put more pressure on the dominant iPad.

— Tom Taulli,

Article printed from InvestorPlace Media,

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