Popular Food Manufacturers Cashing in on “Second Breakfast”

by InvestorPlace Staff | February 28, 2012 2:55 pm

Over the years, various snack corporations have been cashing in on America’s new found health-consciousness. One hundred calorie snack packs are being sold to consumers as a way to feed the notion that lowering one’s portion size per meal promotes a healthier lifestyle. However, this is just one half of recipe for the calorie counters and the carb crazed. The other half of the equation comes from boosting your metabolism[1] by having these snacks at multiple times throughout the day.

We’re not talking about chowing down on Yum! Brands’ (NYSE:YUM[2]) late night guilty pleasure dubbed “Fourthmeal” by Taco Bell. This is all about guilt-free, early morning snacks, dubbed “Second Breakfast”.

Estimates from the NPD Group state that the number of times people snack in the mornings will increase by 23% between 2008 and 2018, compared to a 20% and 15% increase for snacking in the afternoon and evening respectively. This growing market from early morning snackers has not been ignored.

To feed the health nuts, Second Breakfast is being touted as a way to stay energized throughout the day while providing very little calories.

Here are some examples of what you can expect from the major companies that have experimenting with Second Breakfast.

McDonald’s (NYSE:MCD[3])

• Fruit-and-walnut salad

PepsiCo’s (NYSE:PEP[4]) Quaker Oats

• Soft-baked banana nut bread

Kraft (NYSE:KFT[5])

• MilkBite granola bars

General Mills (NYSE:GIS[6])

• Fiber One bars/brownies

• Yoplait Greek yogurts multipacks

Sara Lee‘s (NYSE:SLE[7]) Jimmy Dean

• Mini breakfast sandwiches

For the full report, visit KFDM News[8].

— Andrew Lander, InvestorPlace @andrewlander[9]

Source URL: https://investorplace.com/2012/02/food-manufacturers-cashing-in-on-second-breakfast-yum-mcd-pep-kft-gis-sle/

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