Sports Illustrated is one magazine that knows how to stay relevant.
Monday’s announcement of Kate Upton’s placement on the 2012 Sports Illustrated Swimsuit Edition cover has blown up the Internet, with “Kate Upton” topping Google (NASDAQ:GOOG) searches and even “Sports Illustrated” hitting the top 20. A “meet the model” video of Kate Upton’s shoot in Australia can be viewed below.
Kate Upton, the blond model who won Rookie of the Year for last year’s Swimsuit issue appearance, is just the latest in a long line of dazzling beauties that have turned this single annual edition into $1 billion in profits for parent Time Inc. in its nearly 50-year lifetime. Among a huge list of notables that have appeared within the Sports Illustrated Swimsuit Edition: models Heidi Klum, Naomi Campbell, Christie Brinkley and Cindy Crawford; tennis players Serena and Venus Williams, Anna Kournikova, Ana Ivanovic and Steffi Graf; skier Lindsey Vonn; and race car driver Danica Patrick.