by InvestorPlace Staff | February 8, 2012 10:50 am
If you thought Pepsi’s (NYSE:PEP) measly 60-second Super Bowl commercial was amazing, wait until you see what they’ve done across the Atlantic. Pepsi has pulled out all the stops this year in China with a 10-minute mini movie called “Bring Happiness Home”.
This advertisement was released for the Chinese New Year (also called the Spring Festival), which took place from Jan. 23 to Feb. 6. And while Sir Elton John and X Factor winner Melanie Amaro have garnered 3 million YouTube views, award-winning director Zhang Guoli and the famous Chinese celebrities who appeared in the tiny film have amassed a not-so-tiny 100 million online views in China.
The ad was created to reach the hearts of 1.3 billion Chinese people whose friends and relatives travel home for the annual New Year’s celebration. In particular, the ad tries to reach the 70% of Chinese youth who, when interviewed for a study, said they no longer wanted to go home.
Look at the video below to see how Pepsi leveraged their brand to bring China together during the holidays:
Nokia (NYSE:NOK) and Coach (NYSE:COH) also debuted ad campaigns in China with a similar angle in mind.
For the full report, visit ClickZ.asia
– Andrew Lander, InvestorPlace @andrewlander
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