Surprise! Store Brands Are Not Always a Bargain

by InvestorPlace Staff | February 1, 2012 1:40 pm

The Recession hit Main Street America hard. And, as you might expect, U.S. shoppers have been buying a larger amount of less expensive generic goods — instead of the name brand labels.  However, according to the Wall Street Journal[1], these store brands, many of which are being displayed as gourmet food products, are actually sometimes more expensive than their brand name counterparts.

Loyalty and positive experiences, rather than price, seem to be influencing much of the purchasing decisions for products such as:

Diapers

Greek Yogurt

Roasted Almonds

Soy Milk

– Andrew Lander, InvestorPlace @andrewlander[8]

Endnotes:
  1. according to the Wall Street Journal: http://online.wsj.com/article/SB10001424052970204624204577179193540556620.html
  2. PG: http://studio-5.financialcontent.com/investplace/quote?Symbol=PG
  3. SWY: http://studio-5.financialcontent.com/investplace/quote?Symbol=SWY
  4. TGT: http://studio-5.financialcontent.com/investplace/quote?Symbol=TGT
  5. KFT: http://studio-5.financialcontent.com/investplace/quote?Symbol=KFT
  6. KR: http://studio-5.financialcontent.com/investplace/quote?Symbol=KR
  7. DF: http://studio-5.financialcontent.com/investplace/quote?Symbol=DF
  8. @andrewlander: http://www.twitter.com/andrewlander

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