Valentine’s Day Heart-Shaped Pizza Is a Growing Trend

Papa John’s looking to cash in on what may be a new holiday tradition

   

Roses are red, violets are blue, chocolates are great but a heart-shaped pizza says, “I love you”. And nobody knows this better than Papa John’s (NASDAQ:PZZA). From now until Valentine’s Day, couples can romance each other with this nationwide campaign that sold over 60,000 heart-shaped pizzas last year.

Valentine’s Day is traditionally one of the busiest days for restaurants, so the minds at Papa John’s figured the need for lovers to heat things up on their plates must be commensurate with their need to heat things up in other places. With a 230% increase in Google (NASDAQ:GOOG) searches for “heart-shaped pizzas” since January, restaurant pasta fazool may just be eschewed for a romantic pizza pie in years to come.

That’s amore!

– Andrew Lander, InvestorPlace @andrewlander

For the full story, read the Papa John’s press release and check out CNN Money.


Article printed from InvestorPlace Media, http://investorplace.com/2012/02/valentines-day-heart-shaped-pizza-growing-trend-pzza/.

©2014 InvestorPlace Media, LLC

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