15 Brands With Major Staying Power

With the market in flux, and Americans concerned about the safety of their financial holdings, it’s always comforting to know which brands you can rely on. Thankfully, Consumer Goods Technology has compiled a list of 15 ‘mega brands’ — brand names that have exceptional staying power for their sector. Here are Consumer Goods Technology’s list of brands you can expect to endure:

1. Health Insurance — Blue Cross Blue Shield
2. Soft Drinks — Coca Cola (NYSE:KO)
3. Power Tools — Craftsman, a Sears Holdings (NASDAQ:SHLD) subsidy
4. Sports Drinks — Gatorade, a PepsiCo (NYSE:PEP) subsidy
5. Greeting Cards — Hallmark
6. Cable TV — HBO, a Time Warner (NYSE:TWX) holding
7. Hotels — Holiday Inn, an InterContinental Hotels Group (NYSE:IHG) subsidy
8. Candy — LifeSavers, a Kraft Foods (NYSE:KFT) holding
9. Magazine Publication — National Geographic magazine
10. Cookies — Oreos, a Kraft Foods Nabisco brand
11. Consumer Electronics — Sony (NYSE:SNE)
12. Value Airline — Southwest Airlines Co. (NYSE:LUV)
13. Quick Serve Restaurants — Subway
14. Mobile Telecom — Verizon (NYSE:VZ)
15. Payment Cards — Visa (NYSE:V)

These brands, as assessed by the 2012 Harris Poll EquiTrend study, were selected due to their exceptional growth momentum and name recognition.

– Adam Patterson, InvestorPlace Assistant Editor