Dunkin’ Aims at China — With Pork Donuts and LeBron James

The company is thinking outside the 'donut'

   
Dunkin’ Aims at China — With Pork Donuts and LeBron James

Last year, Dunkin’ Brands (NASDAQ:DNKN) pulled off a successful IPO. But to keep up the momentum, the company needs to find strong growth opportunities, and Asia looks ripe in that regard. After all, the region has been a big boost for rivals like Starbucks (NASDAQ:SBUX), McDonald’s (NYSE:MCD) and Krispy Kreme Doughnuts (NYSE:KKD).

Of course, the largest opportunity is China — and Dunkin’ is definitely getting much more serious about this market. In fact, the company has plans to introduce pork donuts (this is according to a report in Reuters).

It does sound unappetizing, but it should do well in China. The new product also shows the versatility of donuts. It seems they can be turned into nearly anything!

But marketing will also be critical. To this end, Dunkin’ has signed up LeBron James, who plays professional basketball for the Miami Heat. Interestingly enough, he’s extremely popular in China, so his endorsement should be a nice help in the company’s move to double the number of stores there by 100 over the next two years.

 


Article printed from InvestorPlace Media, http://investorplace.com/2012/03/dunkin-aims-at-china-with-pork-donuts-and-lebron-james/.

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