Move over tummy-tucks, Americans are increasingly turning to a new surgical procedure to boost personal appearance.
According to the American Society of Plastic Surgeons (ASPS), chin implants — dubbed the “chinplant” — soared by 71% in 2011.
Of the 20,680 chinplants performed in 2011, men underwent slightly more than half, the ASPS said. In fact, the society found that more men than ever are seeking cosmetic procedures. Still, women continue to dominate the market for plastic surgery, accounting for 91% of all procedures.
“The chin and the jawline are among the first areas to show signs of aging,” said Dr. Malcolm Z. Roth, president of ASPS, in a statement. “People are considering chin augmentation as a way to restore their youthful look just like a face-lift or eyelid surgery.”
The ASPS noted a 5% rise in general cosmetic procedures — and a 2% increase in plastic surgeries — during 2011. The society attributed this to rising pressure to maintain a youthful appearance in a highly competitive job market. The ASPS reported a 49% jump in lip augmentation and a 47% rise in cheek implants during 2011. Face-lifts, on the other hand, rose only 5% to about 120,000 procedures for the year.
The ASPS cited the top four cosmetic surgical procedures for 2011 as:
- Breast augmentation — 307,000 procedures, up 4%
- Nose reconstruction — 244,000 procedures, down 3%
- Liposuction — 205,000 procedures, up 1%
- Eyelid Surgery — 196,000, down 6%
Full statistics for cosmetic procedures performed during 2011 are available at the ASPS website.