When it comes to mobile, Intel (NASDAQ:INTC) has had a miserable track record. But the company is finally getting traction with its smartphone chips. They’ll run a new phone — from India’s Lava — that will launch this week. It will also use Google’s (NASDAQ:GOOG) Android operating system.
Intel is playing down expectations, though. In an interview with Bloomberg, the company’s chief financial officer, Stacy Smith, said Intel will be a big player in smartphones within about five years.
In the fast-moving tech world, this is a long time and much can happen. Who thought Apple (NASDAQ:AAPL) would be the dominant mobile player? It was only five years ago that the company launched the iPhone.
At the same time, Intel must deal with tough competitors like Qualcomm (NASDAQ:QCOM) that have much more experience with smartphones. In fact, even Apple has its own in-house development of microprocessors.
In light of all this, Intel certainly will need quite a bit of time to make any headway in this market.