Mother’s Day Gifts: What, When and Where We Buy

by Angela Nazworth | April 23, 2012 4:17 pm

Mother’s Day, which falls on May 13 this year, has blossomed into a major holiday, but that doesn’t mean it has to be an expensive one. This season, many shoppers intend to find the perfect gift for mom and stick to a budget while finding it. According to results from a recent study conducted by PriceGrabber, a part of Experian, 62% of consumers plan to spend less than $100 on Mother’s Day gifts.

While flowers (52%) are once again the top gift choice for moms, some 13% of the survey participants said they’ll select tech-related presents.

“PriceGrabber anticipates that shoppers will seek out the perfect gift for under $100 this year and keep it traditional with flowers, gift cards and clothing,” said General Manager Graham Jones in a press release. “Even though most shoppers plan to honor their mother with flowers this year based on our survey data, it is not surprising to see that tablet computers are the top choice among consumers planning to give a tech-type gift for the holiday.”

When it comes to actually purchasing Mother’s Day gifts, 57% of those surveyed said they’ll shop online because of the numerous discounts and free-shipping deals. While some shoppers plan make their purchases weeks in advance, PriceGrabber said 30% of those surveyed plan to buy their gifts one week before the holiday.

You can read more about the survey results and review a gift guide at PriceGrabber.com[1].

Endnotes:
  1. PriceGrabber.com: http://www.pricegrabber.com/guides/6/mothers-day-guide

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