New Perks Coming to an Airport Lounge Near You

Delta, other airlines spend millions to upgrade travel lounges

   

New Perks Coming to an Airport Lounge Near You

After nearly becoming an amenity of yesteryear, airport lounges are experiencing a surge in popularity. The revived interest in airport clubs has led major airlines like Delta Air Lines (NYSE:DAL), American Airlines (PINK:AAMRQ), US Airways (NYSE:LCC) and others to spend millions renovating and opening new lounges for their passengers.

“Both airlines and airports recognize that there is increased competition, and there’s always a need to look at how you can improve the travel experience,” Deborah McElroy, executive vice president of policy and external affairs for Airports Council International-North America, told USA TODAY.

At the height of their former popularity, airport lounges were geared primarily toward first-class ticket holders, with many of the clubs including “VIP” in their title. The lounges popping up in airports now are more inclusive. Some even offer one-day memberships.

Lounge standards include comfortable furniture, free Wi-Fi, office equipment and food and beverages. As the trend for upgraded lounges grow, so may the definition of standard.

Here are a few luxury amenities that are currently offered (some at additional costs than the price of membership) at various airport lounges.

  • Luxury bars with signature cocktails
  • Gourmet dining
  • Spa treatments (manicures, pedicures, massages, facials, etc.)
  • Hair salons
  • Personal assistants

Article printed from InvestorPlace Media, http://investorplace.com/2012/04/new-perks-coming-to-an-airport-lounge-near-you/.

©2014 InvestorPlace Media, LLC

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