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New Perks Coming to an Airport Lounge Near You

Delta, other airlines spend millions to upgrade travel lounges


After nearly becoming an amenity of yesteryear, airport lounges are experiencing a surge in popularity. The revived interest in airport clubs has led major airlines like Delta Air Lines (NYSE:DAL), American Airlines (PINK:AAMRQ), US Airways (NYSE:LCC) and others to spend millions renovating and opening new lounges for their passengers.

“Both airlines and airports recognize that there is increased competition, and there’s always a need to look at how you can improve the travel experience,” Deborah McElroy, executive vice president of policy and external affairs for Airports Council International-North America, told USA TODAY.

At the height of their former popularity, airport lounges were geared primarily toward first-class ticket holders, with many of the clubs including “VIP” in their title. The lounges popping up in airports now are more inclusive. Some even offer one-day memberships.

Lounge standards include comfortable furniture, free Wi-Fi, office equipment and food and beverages. As the trend for upgraded lounges grow, so may the definition of standard.

Here are a few luxury amenities that are currently offered (some at additional costs than the price of membership) at various airport lounges.

  • Luxury bars with signature cocktails
  • Gourmet dining
  • Spa treatments (manicures, pedicures, massages, facials, etc.)
  • Hair salons
  • Personal assistants

Article printed from InvestorPlace Media,

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