Pinterest Is Now the No. 3 Social Network

Its growth has been staggering: Just last December, it was No. 10

   

pinterest Pinterest Is Now the No. 3 Social NetworkOut of nowhere, Pinterest has become the No. 3 social network in the U.S., according to the research from Experian. It’s now bigger than players such as LinkedIn (NYSE:LNKD) and Google (NASDAQ:GOOG).

Pinterest is essentially a digital scrapbook that allows users to easily “pin” photos and put them into categories — such as events and hobbies — on their own pages. Users can also re-pin the images of their friends or “like” photos. There is also sharing with Facebook and Twitter.

The growth of Pinterest has been staggering: Just last December, it was the No. 10 social network.

A key to Pinterest’s success has been users’ high level of engagement — about 89 minutes per month. Of course, that’s still way behind Facebook’s average of 405 minutes.

So far, it looks as though revenues are minimal. Yet, as seen with Facebook’s $1 billion acquisition of Instagram — which has zero revenues — that may not be a big deal.


Article printed from InvestorPlace Media, http://investorplace.com/2012/04/pinterest-is-now-the-no-3-social-network/.

©2014 InvestorPlace Media, LLC

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