Popular online music operator Spotify is moving past Facebook with the launch of a new Play Button service.
This is a widget that makes it super-easy for websites — like Rolling Stone and AOL’s (NYSE:AOL) Huffington Post — to provide free songs for its users, according to AllThingsD.
Upon clicking the “play button” on a page with a Spotify widget, songs will play automatically for users who already have Spotify installed and running. However, those who do not have the program installed will be sent a request to download the software — a clever way to boost the user base.
The move should help reduce Spotify’s dependence on Facebook. While the partnership has resulted in 3 million users in the U.S. since its summer 2011 launch, the company still needs to find other ways to expand the brand and differentiate itself from the many rivals like Pandora (NYSE:P), Rdio and Slacker.
– Tom Taulli, InvestorPlace