Top 10 New Products Flying Off Store Shelves

by Angela Nazworth | April 23, 2012 9:41 am

Top 10 New Products Flying Off Store Shelves

Consumers love convenience. They also like to save money and enjoy simple pleasures. . .like meadow-scented laundry detergent. That’s why new products that make life easier and more enjoyable were the top-selling items of 2011, according to a report[1] from Supermarket News.

Revenue results from 2011 show that 198 out of the 1,500 new products and brand extensions introduced last year reported sales above $7.5 million one year after distribution hit 30%.

Here’s a look at the top 1o best-selling products of 2011.

Pampers Cruiser/Swaddlers with Dry Max

Parent Company: Procter & Gamble (NYSE:PG[2])
Revenue in 2011: $296 million

Gillette Fusion Pro Glide

Parent Company: Procter & Gamble
Revenue in 2011: $169.4 million

U by Kotex

Parent Company: Kimberly Clark (NYSE:KMB[3])
Revenue in 2011: $74.6 million

Schick Hydro

Parent Company: Energizer Holdings (NYSE:ENR[4])
Revenue in 2011: $64.4 million

Maybelline Volum’ Express Falsies

Parent Company: L’Oreal (EPA:OR[5])
Revenue in 2011: $46.5 million

Nicorette Lozenge

Parent Company: GlaxoSmithKline (NYSE:GSK[6])
Revenue in 2011: $45.2 million

Sally Hansen Salon Effects

Parent Company: Coty
Revenue in 2011: $41.8 million

Tide Plus Febreze Freshness

Parent Company: Proctor & Gamble
Revenue in 2011: $37.9 million

Ensure with Revigor

Parent Company: Abbott Laboratories (NYSE:ABT[7])
Revenue in 2011: $37.5 million

Maybelline Fit Me

Parent Company: L’Oreal
Revenue in 2011: $36.2 million

Endnotes:
  1. report: http://supermarketnews.com/center-store/pampers-cruisers-lead-new-product-pacesetters
  2. PG: http://studio-5.financialcontent.com/investplace/quote?Symbol=PG
  3. KMB: http://studio-5.financialcontent.com/investplace/quote?Symbol=KMB
  4. ENR: http://studio-5.financialcontent.com/investplace/quote?Symbol=ENR
  5. OR: http://studio-5.financialcontent.com/investplace/quote?Symbol=OR
  6. GSK: http://studio-5.financialcontent.com/investplace/quote?Symbol=GSK
  7. ABT: http://studio-5.financialcontent.com/investplace/quote?Symbol=ABT

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