Chuck E. Cheese’s to Test Gluten-Free Products

by Angela Nazworth | May 11, 2012 3:38 pm

Chuck E. Cheese’s (NYSE:CEC[1]), the national pizza joint for kids, is following the lead of Domino’s Pizza[2] (NYSE:DPZ[3]) with plans to launch gluten-free products.

“We’ve received an overwhelming response from families requesting that we add gluten-free products to our menu items for their kids who love to visit us but can’t enjoy a Chuck-E classic, pizza, because of special diet needs,” Joe Elliot, Chuck E. Cheese’s vice president of research and development said in a press release.

In addition to gluten-free pizza, the pizza chain also plans on serving chocolate cupcakes that will not contain gluten. Since the new choices are still in the testing phase, only customers who visit its Minnesota locations will be able to partake in the gluten-free goodness at this time.

Since there are people who are extremely sensitive to foods with gluten, Chuck E. Cheese’s will manufacture the new products in a gluten-free facility.

“From delivery to table, our procedures ensure that families can feel confident knowing their meal is completely within gluten-free guidelines,” said Elliott.

Although the gluten-free menu options are not currently available at every Chuck E. Cheese’s location, the company is considering the possibility of introducing gluten-free birthday parties and other special dietary products nationwide.

Endnotes:
  1. CEC: http://studio-5.financialcontent.com/investplace/quote?Symbol=CEC
  2. Domino’s Pizza: http://investorplace.com/2012/05/dominos-jumps-on-gluten-free-trend/
  3. DPZ: http://studio-5.financialcontent.com/investplace/quote?Symbol=DPZ

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