Ferrari Leaves Tire Marks on Great Wall

Not the impression carmaker wanted to leave at landmark

   

Ferrari Leaves Tire Marks on Great Wall

A Ferrari has left its mark on the Great Wall of China. Literally.

During a media event designed to promote the Italian car brand’s 20th anniversary in China, one of only 20 special edition Ferrari 458 Italia models was deposited on top of the ancient wall in the city of Nanjing.

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While state television cameras broadcast the stunt, a local dealer took the wheel and spun the car around on the wall’s top, burning the tires against the old stone, the Christian Science Monitor reports.

TV viewers were outraged.

Local officials weren’t too happy either, especially when they couldn’t remove the burned rubber marks from the wall. 

Ferrari, which is owned by Fiat, has apologized and insists it will help undo the damage.

Chinese officials who permitted the public relations event have been reprimanded.


Article printed from InvestorPlace Media, http://investorplace.com/2012/05/ferrari-leaves-tire-marks-on-great-wall/.

©2014 InvestorPlace Media, LLC

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