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Germaphobes Rejoice! Best Western Cleans ‘CSI’ Style

High-tech germ spotters and zappers will soon be used in all of the chain's properties


Germs are everywhere, but some public spaces are perceived as breeding meccas for microorganisms. For many Americans, hotel rooms fall into that category. To combat that conception from curbing reservations, Best Western is using high-tech equipment — similar to what one would see on the CBS (NYSE:CBS) crime drama, CSI — to clean many of its properties, USA TODAY reports.

“It used to be that you walked into a guest room and saw a stain on carpet, you’d think the room’s dirty,” Ron Pohl, a Best Western vice president, told USA TODAY. “Today, guests don’t see any stains, but they still question how clean the room is.”

Pohl also said health issues such as e-coli, norovirus and bird flu have led many consumers to be more cautious when it comes to cleanliness.

The high-tech cleaning gadgets the hotel chain uses to keep its rooms pristine include black lights to detect microscopic biological matter and ultraviolet light wands to kill the spotted germs. Best Western only uses the new techniques in about half of its properties, but plans to adopt the new system in all its North American hotels by the end of 2012.

USA TODAY’S full story can be viewed here.

Article printed from InvestorPlace Media,

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