J.D. Power and Associates released its annual U.S. Full Service Investor Satisfaction Study today.
To compile its rankings, J.D. Power surveyed 4,400 investors who retained an investment advisor for at least some of their investment decisions. Respondents to the survey assessed their satisfaction with their investment advisor’s performance, account information, account offerings, commissions and fees, investment firm website, and problem resolution.
In 2012, investor satisfaction rose three points on J.D. Power’s 1,000 point scale to 77, while that’s a big improvement from 2009′s score of 731, it is also down from 776 in 2008.
The study found that online transparency, driven by social media platforms, was increasing demands on investment firms to keep customers happy. The prevalence of online communications between investors amplified both dissatisfaction as well as positive reviews, and provided investors with a greater range of information than ever before.
Here are the 10 investment firms scoring highest in investor satisfaction, according to J.D Power and Associates:
- Edward Jones
- Fidelity Investment
- Charles Schwab & Co. (NYSE:SCHW)
- LPL Financial (NASDAQ:LPLA)
- Raymond James (NYSE:RJF)
- UBS Financial Services (NYSE:UBS)
- RBC Wealth Management (NYSE:RY)
- Merrill Lynch – Bank of America (NYSE:BAC)
- Ameriprise Financial (NYSE:AMP)
- Morgan Stanley Smith Barney (NYSE:MS)
For J.D. Power’s full list of investment firm satisfaction scores, please click here.