NBC Exec Blasts Dish Network’s Ad-Skipper

by Angela Nazworth | May 14, 2012 4:31 pm

NBC Exec Blasts Dish Network’s Ad-Skipper

Ted Harbert, the chairman of NBC (NASDAQ:CMCSA[1]), has a bone to pick with DISH Network (NASDAQ:DISH[2]) over the company’s commercial-deleting device, The Hopper[3]. The product, which is similar to the run-of-the-mill DVR, allows consumers to automatically skip prime-time commercials that run on ABC (NYSE:DIS[4]), CBS (NYSE:CBS[5]), Fox (NASDAQ:NWS[6]) and NBC.

In a Monday conference call with the press, Harbet said that the new device is “an attack on our ecosystem” and “an insult to our joint investment in programming.”

In a different press conference, Fox Chairman Peter Rice offered a more tempered response to The Hopper by saying that adding an automatic commercial-skipping tool is “a strange thing to do.”

But the new product doesn’t seem strange at all to DISH.

“Viewers love to skip commercials,” Vivek Khemka, vice president of DISH product management said in a press release[7]. “With the Auto Hop capability of the Hopper, watching your favorite shows commercial-free is easier than ever before.”

Endnotes:
  1. CMCSA: http://studio-5.financialcontent.com/investplace/quote?Symbol=CMCSA
  2. DISH: http://studio-5.financialcontent.com/investplace/quote?Symbol=DISH
  3. The Hopper: http://www.dish.com/technology/hopper/
  4. DIS: http://studio-5.financialcontent.com/investplace/quote?Symbol=DIS
  5. CBS: http://studio-5.financialcontent.com/investplace/quote?Symbol=CBS
  6. NWS: http://studio-5.financialcontent.com/investplace/quote?Symbol=NWS
  7. press release: http://www.marketwire.com/press-release/dish-introduces-commercial-free-tv-with-auto-hop-nasdaq-dish-1655496.htm

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