Taco Bell’s Upcoming Menu Moves

by Angela Nazworth | May 30, 2012 8:56 am

Taco Bell, a subsidiary of Yum Brands (NYSE:YUM[1]), is the most recent comeback kid of the fast-food genre. After recovering from the fallout of last year’s pulled consumer lawsuit[2] against the quality of its seasoned beef, the company reported higher profits earlier this year[3] and projects an increase in second-quarter same-store sales[4].

During a meeting with investors at last week’s Morgan Stanley Retail and Restaurant Conference, Taco Bell CEO Greg Creed outlined a few details about some additional menu changes coming to the Mexican chain, Nation’s Restaurant News reported.

Here’s a look at a few of menu projections.

The menu isn’t the only aspect of Taco Bell to undergo changes. Creed also said it plans to have 55% of its U.S. stores re-imaged by the end of 2012.

Endnotes:
  1. YUM: http://studio-5.financialcontent.com/investplace/quote?Symbol=YUM
  2. last year’s pulled consumer lawsuit: http://www.tacobell.com/Company/newsreleases/LAW_FIRM_VOLUNTARILY_WITHDRAWS_CLASS_ACTION_LAWSUIT_2011
  3. reported higher profits earlier this year: http://investorplace.com/2012/04/2-reasons-taco-bells-turnaround-is-working/
  4. increase in second-quarter same-store sales: http://nrn.com/article/taco-bell-ceo-reveals-coming-menu-moves?page=0,0&ad=news
  5. PEP: http://studio-5.financialcontent.com/investplace/quote?Symbol=PEP
  6. CMG: http://studio-5.financialcontent.com/investplace/quote?Symbol=CMG

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