Radio fans who like to keep pace with the sports world will soon have a new listening option.
CBS (NYSE:CBS) has announced plans to roll out a new 24-hour sports radio network, CBS Sports Radio.
The new network will be launched in nine of the country’s largest radio markets early in 2013. At its outset the network will serve a potential audience of 10 million listeners, the Los Angeles Times notes.
The company already owns a number of sports radio stations in major metropolitan markets, including New York’s WFAN.
CBS joins Comcast‘s (NASDAQ:CMCSA) NBC, which announced its own sports network, NBC Sports Radio Network, just weeks ago.
Both CBS and NBC will be challenging Disney‘s (NYSE:DIS) sports radio leader ESPN Radio, which touts a network of 700 stations nationwide.
Cumulus Media (NASDAQ:CLMS) will syndicate content from CBS’s sports network to affiliates and its own stations and will handle advertising sales for the new network.