Coke Moves Into Dairy With Sports Protein Drink

The company will distribute Core Power nationwide by year's end


Coca-Cola (NYSE:KO) will market a high-protein sports drink aimed at athletes and people who exercise. Core Power, a lactose-free drink will feature milk protein, using honey as a sweetener. It will be available in a variety of flavors, including vanilla, honey, strawberry-banana and chocolate, the Chicago Tribune notes.

A spokesman for Coca-Cola described the new drink as part of an early-stage consumer category for beverages.

Coke Coca Cola 200x133 Coke Moves Into Dairy With Sports Protein Drink
Coke to Return to Myanmar After 60 Years

The drink will be priced between $2.99 and $3.20. Originally named Athletes Honey Milk, the drink has been test-marketed in limited release for more than a year. Coca-Cola will distribute Core Power under an agreement with Chicago-based Fair Oaks Farms Brands.

The drink is currently available in about 700 locations across Texas and Colorado. Coca-Cola plans to sell it at 10,000 locations nationwide by the end of the year.

The move comes as rival PepsiCo (NYSE:PEP) ramps up marketing of its Gatorade line of sports-recovery drinks.

Shares of Coca-Cola moved up fractionally in early Thursday morning trading.

Article printed from InvestorPlace Media,

©2015 InvestorPlace Media, LLC

Comments are currently unavailable. Please check back soon.