Coke to Return to Myanmar After 60 Years

by Christopher Freeburn | June 15, 2012 10:04 am

The number of people around the world without access to the fizzy goodness of Coca-Cola (NYSE:KO[1]) isn’t very large to begin with. Now it’s about to get even smaller.

The global soda giant will soon be available in the insular Southeast Asian nation of Myanmar after a more than 60-year absence[2]. The company says it expects the U.S. government to shortly approve investment in the formerly closed country, Bloomberg notes.

Myanmar,¬†also known as Burma, is emerging from more than half a century of a brutal rule by a military junta, which all but cut the country off from the rest of the world. As the country adopts democratic governance, Western nations are easing trade sanctions imposed during the junta’s rule.

Coca-Cola plans to make “significant investments in Myanmar over the next three-five years” once the U.S. sanctions are lifted. Once Coca-Cola hits Myanmar’s stores again, only two countries on Earth, North Korea and Cuba, will remain untouched by the iconic brand.

Shares of Coca-Cola moved fractionally higher in early Friday trading.

Endnotes:
  1. KO: http://studio-5.financialcontent.com/investplace/quote?Symbol=KO
  2. after a more than 60-year absence: http://www.bloomberg.com/news/2012-06-15/coca-cola-announces-will-return-to-myanmar-after-60-years.html

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