Facebook (NASDAQ:FB) users like to use apps that have social media tie-ins. But aside from a popular version of “Angry Birds” few Facebook-tailored apps have gained significant user attention.
That may change now that Facebook has unveiled its new App Center, promoting the centralized social media app download spot to its more than one billion users.
Launched with an initial 600 apps, including Zynga‘s (NASDAQ:ZNGA) ”City Ville,” Spotify, Nike‘s (NYSE:NKE) Plus GPS running app and Electronic Arts’ (NASDAQ:EA) “The Sims,” Facebook users can recommend apps to their friends, who will then be directed to the App Center.
Like Apple’s App Store, Facebook has adopted a set of quality standards and reviews apps before the become available in the App Center, the Associated Press noted.
Apps will also be recommended to users, based on their range of “likes,” prevoius downloads, stated interests and friends.
The company is not trying to rival Apple or Google. Facebook users who visit the App Center and decide to download an app, will be redirected to either Apple’s App Store or Google’s Play to complete the transaction.