General Mills to Debut 40 New Yogurts This Year

by Christopher Freeburn | June 29, 2012 2:48 pm

General Mills to Debut 40 New Yogurts This Year

Consumer food preferences often swing quickly. The latest craze is Greek yogurt.

Unfortunately for General Mills (NYSE:GIS[1]),that trend has been sapping sales[2] of its standard Yoplait yogurt brand, which generates bout $1.5 billion in annual sales in the U.S. alone.

The company is moving to counter the threat, preparing to unleash a veritable blizzard of new yogurt products — 40 in all – in the next six months, MediaPost notes.

Analysts worry that the company hasn’t kept pace with changing tastes in food products[3].

The new offerings include additions to the Yoplait line. The company will roll out an aggressive marketing campaign to support the new products.

A variety of flavors will be offered for each of the new yogurt products listed below.

General Mills recently reported increased quarterly profits, but warned of more challenging times to come[4].

Endnotes:
  1. GIS: http://studio-5.financialcontent.com/investplace/quote?Symbol=GIS
  2. that trend has been sapping sales: http://www.mediapost.com/publications/article/177738/general-mills-intensifies-us-yogurt-push.html
  3. hasn’t kept pace with changing tastes in food products: http://investorplace.com/2012/03/the-food-biz-has-left-general-mills-behind/
  4. warned of more challenging times to come: http://investorplace.com/2012/06/general-mills-q4-profit-tops-forecasts-2013-outlook-misses/

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