Consumer food preferences often swing quickly. The latest craze is Greek yogurt.
Unfortunately for General Mills (NYSE:GIS),that trend has been sapping sales of its standard Yoplait yogurt brand, which generates bout $1.5 billion in annual sales in the U.S. alone.
The company is moving to counter the threat, preparing to unleash a veritable blizzard of new yogurt products — 40 in all – in the next six months, MediaPost notes.
Analysts worry that the company hasn’t kept pace with changing tastes in food products.
The new offerings include additions to the Yoplait line. The company will roll out an aggressive marketing campaign to support the new products.
A variety of flavors will be offered for each of the new yogurt products listed below.
- 100-calorie Yoplait Greek yogurt cups
- Yoplait Simplait
- Yoplait Fruplait
- Liberté Méditerranée
- Liberté Greek
- Mountain High All Natural Yogurt
General Mills recently reported increased quarterly profits, but warned of more challenging times to come.