Google Takes Aim at Microsoft, Buys Quickoffice

But even its mobile capability probably won't make much difference

   

GooglePromo Google Takes Aim at Microsoft, Buys QuickofficeEven though Google (NASDAQ:GOOG) Docs is a strong offering, it hasn’t made much of an impact on Microsoft’s (NASDAQ:MSFT) Office franchise. But the search engine giant thinks it has an opportunity to get some traction — by adding mobile capabilities. To this end, Google recently agreed to purchase Quickoffice.

In just a few years, the tablet market has exploded. Of course, the key driver has been Apple’s (NASDAQ:AAPL) iPad. But in terms of quality business apps, the choices have been limited.

For Quickoffice, this has been a huge opportunity, and the company has developed a standout iPad product.

While the acquisition is smart, Google will still likely have a tough time making inroads. The fact remains Microsoft Office has become embedded in organizations across the world. So while adding mobile features will help, it probably won’t make too much of a difference in terms of market share. After all, the core capability for Quickoffice is its integration with Microsoft Office.


Article printed from InvestorPlace Media, http://investorplace.com/2012/06/google-takes-aim-at-microsoft-buys-quickoffice/.

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