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How Liquor Companies Are Wooing Women

A fireman and a kitten are creating a buzz for tequila


While the majority of ads from famous beer makers like Anheuser-Busch (NYSE:BUD) and Heineken (PINK:HINKY) are often geared toward males, some liquor companies are moving in the opposite direction and targeting women.

The move makes sense since sales have been up for Skinnygirl Cocktails, manufactured by Beam (NYSE:BEAM), and other adult beverages marketed to females.

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The most obvious example of wooing women through liquor ads is Sauza Tequila’s — also manufactured by Beam — campaign starring a hunky fireman and an adorable feline.

Beam’s Chief Marketing Officer Kevin George told the Washington Post that women are buying a lot tequila to use in margarita’s. That information was the impetus behind the company’s decision to aggressively market Sauza to females. “Marketing spirits to women is something that we think is a big opportunity,” George said.

A sexy fireman isn’t the only way to target women.

Sweden’s Pinky Vodka quickly became one of the best-selling vodkas in World Duty Free stores without a lot of hoopla.

The slightly sweet vodka was created by champion winemakers. Pinky is hand blended with violets, rose petals, and ten other botanicals. And true to its name, it’s a very pretty, pale pink concoction — not exactly the type of beverage that’s going to attract men.

Article printed from InvestorPlace Media, http://investorplace.com/2012/06/how-liquor-companies-are-wooing-women/.

©2017 InvestorPlace Media, LLC