Revealed: Intel’s Creepy New Virtual TV Plans

by InvestorPlace Staff | June 8, 2012 11:15 am

Intel INTC[1]Intel (NASDAQ:INTC[2]) missed the explosive market for smartphones and tablets. So might the same go for smart TVs? Well, Intel thinks it has a compelling technology that will get it a big chunk of the market. However, it’s already getting resistance.

Intel has been developing a set-top box[3] that actually recognizes the faces of the viewers and can detect their ages and genders. With this information, it will be possible to improve the targeting of advertising.

It’s definitely creative. But so far, Intel is having difficulties getting content licenses. In fact, Microsoft (NASDAQ:MSFT[4]) had the same issue when it tried to create its own TV service, and in January it abandoned its efforts.

Yet the main problem for Intel may be a backlash from consumers.  How many want Big Brother in their living rooms? All in all, it looks like a case of where technology is being pushed too far.


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