Starbucks K-Cups Come to Its Cafes Next Week

It's expanding the single-serve packages' availabiity

   

Starbucks K Cups1 300x300 Starbucks K Cups Come to Its Cafes Next WeekStarting June 12, Starbucks (NASDAQ:SBUX) lovers will be able to purchase the company’s brand of K-Cup packs at participating Starbucks cafes nationwide.

The licensed packs are produced by Starbucks’ competitor and partner Green Mountain Coffee Roasters (NASDAQ:GMCR) for Keurig Single Cup Brewers. An array of Starbucks’ most popular coffees will be available in 12-count packs for $11.95.

Starbucks185 Starbucks K Cups Come to Its Cafes Next Week
Starbucks: Serving a Venti Cup of Desperation

The move comes about six months after Starbucks began selling its line of K-Cup packs at retail chains like Wal-Mart (NYSE:WMT) and CVS  (NYSE:CVS).

“Following the successful launch of Starbucks K-Cup packs into food, drug, mass, and club channels last November, we are looking forward to offering Starbucks K-Cup packs to the millions of customers who visit our stores every week,” Starbucks President, U.S. and the Americas Cliff Burrows said in a news release.

Making K-cup packs available for purchase at its own stores is one of several initiatives the coffee giant has launched in less than a year. In the last 30-days alone, Starbucks has purchased a bakery chain, — a move InvestorPlace contributor Will Ashworth deems “brilliant”partnered with Coinstar, and announced major management changes.

While InvestorPlace Editor Jeff Reeves finds the changes “desperate,” Blue Chip Growth Editor Louis Navellier recommends SBUX as a June buy.


Article printed from InvestorPlace Media, http://investorplace.com/2012/06/starbucks-k-cups-come-to-its-cafes-next-week/.

©2014 InvestorPlace Media, LLC

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