Starting June 12, Starbucks (NASDAQ:SBUX) lovers will be able to purchase the company’s brand of K-Cup packs at participating Starbucks cafes nationwide.
The licensed packs are produced by Starbucks’ competitor and partner Green Mountain Coffee Roasters (NASDAQ:GMCR) for Keurig Single Cup Brewers. An array of Starbucks’ most popular coffees will be available in 12-count packs for $11.95.
“Following the successful launch of Starbucks K-Cup packs into food, drug, mass, and club channels last November, we are looking forward to offering Starbucks K-Cup packs to the millions of customers who visit our stores every week,” Starbucks President, U.S. and the Americas Cliff Burrows said in a news release.
Making K-cup packs available for purchase at its own stores is one of several initiatives the coffee giant has launched in less than a year. In the last 30-days alone, Starbucks has purchased a bakery chain, — a move InvestorPlace contributor Will Ashworth deems “brilliant” — partnered with Coinstar, and announced major management changes.