Angry Birds Maker Launches New Game

Can 'Amazing Alex' be Rovio's next big hit?

   
Angry Birds Maker Launches New Game

angry birds 630 300x200 Angry Birds Maker Launches New GameRovio has made a fortune from its mega-hit, Angry Birds, but so far, that has made Rovio a one-hit — albeit very successful — wonder.

However, the company finally looks like it might be ready to break out of its monotony, and has launched a new title: Amazing Alex.

So far, the game is available on Apple’s (NASDAQ:AAPL) iPhone and iPad, and there’s also a version for Google’s (NASDAQ:GOOG) Android.

The concept of the game is fairly straightforward: It’s a puzzle game based on physics, in which you use ordinary objects to create chain reactions that accomplish various tasks. The game also includes a level-building feature, and personalized stages can be shared with friends.

The release of the game — successful or not — is a good step for Rovio.

The company’s no slouch, turning about $62 million in profit from the $100 million that Angry Birds brought in last year.

However, if Rovio wants to come public — the buzz is that a deal would come in 2013 — it will need to prove it can move beyond Angry Birds. And the only way to have another hit game is to … well, release another game. Amazing Alex is at least a first step.

– Tom Taulli, InvestorPlace


Article printed from InvestorPlace Media, http://investorplace.com/2012/07/angry-birds-maker-launches-new-game-amazing-alex-rovio/.

©2014 InvestorPlace Media, LLC

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