The Minneapolis-based Buffalo Wild Wings (NASDAQ:BWLD) is now sporting a new logo. The restaurant chain also announced plans to upgrade some of its locations to resemble sports stadiums on game days.
Design changes made to the 30-year-old logo bring a crisper look, without going to extremes. In other words, the winged buffalo is still the focal point of the logo — he’s just slightly more sophisticated.
“As our brand has evolved over the past 30 years to meet the needs of our guests and stay modern, fresh and relevant, we continually strive to bring that game day energy to life in our restaurants,” President and CEO Sally Smith said in a statement, according to Nation’s Restaurant News. “This year our guests will begin to see the evolution of our brand in new and exciting ways.”
In addition to a snazzier look, the new restaurant design will allow for more efficient service.