DirecTV Customers Get Back MTV, SpongeBob and …

Viacom and DirecTV finally reach a truce

   

DirecTV Customers Get Back MTV, SpongeBob and …

Feuding companies DirecTV (NASDAQ:DTV) and Viacom (NASDAQ:VIA) reached a truce Friday.

The deal between the two companies — the terms of which have not been disclosed — means DirecTV customers can once again access the 17 Viacom channels taken from them during the height of the dispute. Channels include MTV, Nickelodeon and Comedy Central.

The tone of a statement released from DirecTV makes it clear that the satellite-TV service is still miffed over Viacom’s actions.

“The attention surrounding this unnecessary and ill-advised blackout by Viacom has accomplished one key thing: it serves notice to all media companies that bullying TV providers and their customers with blackouts won’t get them a better deal,” Derek Chang, executive vice president of content strategy and development for DirecTV, said, according to The Associated Press.

DirecTV subscribers also will be able to see Viacom shows on tablets, laptops and other devices.


Article printed from InvestorPlace Media, http://investorplace.com/2012/07/directv-customers-get-back-mtv-spongebob-and/.

©2014 InvestorPlace Media, LLC

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