DirecTV Customers Get Back MTV, SpongeBob and …

by Angela Nazworth | July 20, 2012 12:44 pm

Feuding companies DirecTV (NASDAQ:DTV[1]) and Viacom (NASDAQ:VIA[2]) reached a truce Friday.

The deal between the two companies — the terms of which have not been disclosed — means DirecTV customers can once again access the 17 Viacom channels taken from them[3] during the height of the dispute. Channels include MTV, Nickelodeon and Comedy Central.

The tone of a statement released from DirecTV makes it clear that the satellite-TV service is still miffed over Viacom’s actions.

“The attention surrounding this unnecessary and ill-advised blackout by Viacom has accomplished one key thing: it serves notice to all media companies that bullying TV providers and their customers with blackouts won’t get them a better deal,” Derek Chang, executive vice president of content strategy and development for DirecTV, said, according to The Associated Press[4].

DirecTV subscribers also will be able to see Viacom shows on tablets, laptops and other devices.

Endnotes:
  1. DTV: http://studio-5.financialcontent.com/investplace/quote?Symbol=DTV
  2. VIA: http://studio-5.financialcontent.com/investplace/quote?Symbol=VIA
  3. 17 Viacom channels taken from them: http://investorplace.com/2012/07/viacom-channels-to-be-dropped-by-directtv/
  4. The Associated Press: http://hosted.ap.org/dynamic/stories/U/US_VIACOM_DIRECTV?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2012-07-20-08-00-59

Source URL: http://investorplace.com/2012/07/directv-customers-get-back-mtv-spongebob-and/
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