There have been several labels — entitled, lazy, eco-friendly, etc. — thrust on members of Generation Y that are debatable. I’m confident that resourceful is one description of the group that cannot be refuted. Case-in-point: Drunk Phones.
While studying human behavior regarding drinking alcohol on Saturday nights, Starcom MediaVest Group Chief Consumer Officer Laura Krajecki and her team members uncovered an interesting new trend involving Gen Yers, beer and smartphones.
“In studying beer, we started to discover that young adults cherish their smartphones and iPhones so much that they don’t want to lose them if they have an epic night out, Krajecki said in an interview with Ad Age. “Now they take what they call their “drunk phone,” a cheap low-end phone, so now they are carrying two phones because they don’t want to lose their smartphone.