Kraft, SodaStream Announce Kool-Aid Deal

by InvestorPlace Staff | July 18, 2012 12:55 pm

Kraft, SodaStream Announce Kool-Aid Deal

Kraft Foods (NASDAQ:KFT[1]) and SodaStream International (NASDAQ:SODA[2]) announced Wednesday that their partnership would extend to SodaStream offering Kraft’s Kool-Aid for use in its soda-making system. By Wednesday afternoon, SODA stock had gained nearly 6%.

The companies expect to have co-branded Kool-Aid flavors on shelves by the fourth quarter of 2012. The SodaStream-ready Kool-Aid will be available in Cherry, Grape and Tropical Punch.

The announcement marks the latest step in the relationship between the two companies, which already have collaborated on flavors of Crystal Light and Country Time Lemonade.

SodaStream produces beverage carbonation machines, allowing simple tap water to transform into soda with the addition of flavoring, like the Kool-Aid options announced Wednesday.

“I grew up drinking Kool-Aid and am excited to welcome such a popular drink to the SodaStream family,” SodaStream CEO Daniel Birnbaum said in a statement.

– Ryan Hauck, InvestorPlace

Endnotes:
  1. KFT: http://studio-5.financialcontent.com/investplace/quote?Symbol=KFT
  2. SODA: http://studio-5.financialcontent.com/investplace/quote?Symbol=SODA

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