Last week, LinkedIn (NYSE:LNKD) sent an email to its users, saying it will no longer be able to have their Twitter messages appear on LinkedIn. It’s a big move since both companies started integrating their services back in 2009.
Why the breakup? Twitter has recently introduced some major changes to its API (this is code that allows third-parties to connect to its service). For example, it will now require that “expanded tweets” be displayed. No doubt, that will provide more useful information — but could also be an opportunity to insert ads.
In fact, Twitter is already showing promise with its mobile ads — which is no easy feat, considering even Facebook (NASDAQ:FB) has had challenges.
But Twitter will need to be careful. It can be a fine line between getting aggressive with monetization and making sure the user experience is something that doesn’t disrupt the community.