The chain’s CEO, Howard Schultz, hopes the gesture will spark more than additional caffeine consumption. He hopes it will energize Americans to become more involved in the political process, according to The Wrap.
In Sunday advertisments in newspapers across the country, including the New York Times, Starbucks’ announced plans to offer a free cup of coffee on Independence Day. In the ads, Schultz decried the nation’s rising deficit and Washington’s inability to solve the problem.
He called on Americans to get involved and apply pressure on politicians and business leader to accelerate job creation.
Schultz has backed private job-creation initiatives, including founding the “Jobs for USA” fund, which invests in small businesses and entrepreneurs to create jobs at the community level.
The fund has attracted investments from Google (NASDAQ:GOOG) and Gap’s (NYSE:GPS) Banana Republic.
Shares of Starbucks fell more than 1% on Monday trading.