by Daniel Putnam | July 18, 2012 10:35 am
Students of market history recognize the term “Nifty Fifty” — the name given to a group of “one-decision” buy-and-hold growth stocks in the early 1970s. These stocks were seen as having such reliable earnings growth that they were worth buying at any price-to-earnings ratio.
That, of course, proved to be incorrect: During the 1973-1974 bear market, the Nifty Fifty stocks plummeted and suffered returns far worse than the broader market.
This crash often is presented as the end of the Nifty Fifty story, which frequently is included in lists of “manias” that have occurred in the markets over the years. But in reality, investors might not have been that far off base in bidding up these stocks.
In 1998, famed Wharton professor and value investor Jeremy Siegel conducted a study that looked at how the 50 stocks would have performed in the subsequent 24 years if they had been purchased at their peaks in 1972. Surprisingly, the group delivered a return of 12.2% and nearly beat the 12.7% gain of the S&P 500 Index in that time — even when their 1973-74 crash was factored into the equation.
Siegel’s conclusion: “… stocks that are able to consistently maintain earnings growth year-after-year are often worth far more than the multiple that Wall Street considers ‘reasonable.’ Good growth stocks, like good wines, are often worth the price you have to pay.”
Forty years later, the story remains relevant because a new group of winners has emerged in the past three years: call them the New Nifty Fifty. This is a select group of largely household names with steady earnings, the ability to ride out the perpetual crises overseas and, in most cases, above-average dividends. In this case, it isn’t necessarily growth that’s in demand, but reliability. Four key elements are common among the members of the New Nifty Fifty:
The New Nifty Fifty is shown in the table below. While the original 50 contains a few names that are no longer with us — such as Polaroid and Eastman Kodak — no fewer than 10 names were on the original list 40 years ago: Phillip Morris (NYSE:MO[1]) and (NYSE:PM[2]), Pfizer (NYSE:PFE[3]), Bristol-Myers Squibb (NYSE:BMY[4]) (which was two companies at that point), Coca-Cola (NYSE:KO[5]), PepsiCo (NYSE:PEP[6]), Eli Lilly (NYSE:LLY[7]), McDonald’s (NYSE:MCD[8]) and Walt Disney (NYSE:DIS[9]).
Stock | Ticker | 3-Year Return | Fwd P/E |
Apple | AAPL | 299.9% | 11.2 |
Microsoft | MSFT | 30.0% | 9.6 |
AT&T | T | 76.2% | 13.9 |
Coca Cola | KO | 66.1% | 17.6 |
Pfizer | PFE | 74.7% | 9.9 |
Phillip Morris International | PM | 134.9% | 15.8 |
Verizon | VZ | 81.0% | 16.3 |
Wal-Mart | WMT | 62.0% | 13.6 |
PepsiCo | PEP | 36.1% | 15.9 |
Abbott Labs | ABT | 63.2% | 12.3 |
McDonald’s | MCD | 74.1% | 15.0 |
Walt Disney | DIS | 130.1% | 14.2 |
Comcast | CMCSA | 138.8% | 14.6 |
Home Depot | HD | 127.9% | 15.3 |
Altria Group | MO | 147.0% | 15.2 |
Kraft Foods | KFT | 60.8% | 14.4 |
Visa | V | 102.7% | 17.9 |
US Bancorp | USB | 90.8% | 10.9 |
Bristol-Myers Squibb | BMY | 130.4% | 16.4 |
American Express | AXP | 120.0% | 12.2 |
Colgate-Palmolive | CL | 53.2% | 17.8 |
Eli Lilly | LLY | 53.8% | 11.9 |
Southern Co. | SO | 75.1% | 16.9 |
Costco | COST | 108.2% | 21.5 |
Starbucks | SBUX | 279.5% | 23.3 |
Target | TGT | 64.4% | 12.5 |
Biogen Idec | BIIB | 215.5% | 20.2 |
Kimberly Clark | KMB | 76.9% | 15.5 |
TJX Companies | TJX | 164.2% | 16.6 |
Dominion Resources | DO | 85.8% | 15.8 |
American Tower | AMT | 125.8% | 35.4 |
Allergan | AGN | 89.1% | 18.8 |
Automatic Data Processing | ADP | 73.1% | 18.7 |
McKesson | MCK | 113.4% | 11.9 |
Ecolab | ECL | 83.9% | 18.9 |
Equity Residential | EQR | 255.0% | 21.6 |
Chubb | CB | 89.2% | 11.9 |
Lorillard | LO | 132.6% | 14.5 |
Heinz | HNZ | 64.8% | 14.6 |
Crown Castle International | CCI | 135.1% | 57.5 |
Ross Stores | ROST | 226.2% | 18.1 |
Whole Foods Market | WFM | 334.3% | 33.1 |
Reynolds American | RAI | 170.9% | 14.6 |
Chipotle Mexican Grill | CMG | 363.7% | 35.8 |
Dollar Tree | DLTR | 256.7% | 18.5 |
Sherwin-Williams | SHW | 138.4% | 16.9 |
Hershey | HSY | 104.1% | 20.3 |
AutoZone | AZO | 142.2% | 14.1 |
Brown-Forman | BF.B | 135.0% | 22.3 |
Family Dollar | FDO | 132.9% | 16.2 |
Although the original Nifty Fifty was classified as a mania, there is no such valuation premium put on these names today. Given the strength in the original group of global leaders in the years that followed their peak, long-term investors still might find plenty of opportunities on this list even after their strong gains in of the past three years.
As of this writing, Daniel Putnam did not hold a position in any of the aforementioned securities.
Source URL: https://investorplace.com/2012/07/the-new-nifty-fifty-buy-and-hold-stocks/
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