U.S. Video Game Sales Crash Again in June

Consumers are turning to downloaded and social media games

   

U.S. Video Game Sales Crash Again in June

June wasn’t a good month for video game consoles and games.

According to industry research firm NPD Group, sales of video game equipment and game titles tumbled 29% to $699.8 million last month, down from $989.5 million during the same time last year. Hardware sales — including gaming consoles — dropped 45% to $201 million.

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That marks the seventh consecutive monthly decline, the Associated Press noted.

NPD’s numbers include newly purchased consoles, games and peripherals, accounting for between 50% and 60% of the overall market. A significant aftermarket exists for second-hand and rented games.

Also excluded from NPD’s numbers are games directly downloaded from online sources, especially for mobile devices including Apple‘s (NASDAQ:AAPL) iPhone and iPad and smartphones and tablets running Google‘s (NASDAQ:GOOG) Android operating system.

Social media-based games, including those offered by websites like Facebook (NASDAQ:FB) also aren’t included in NPD’s data. If social media and downloads were included, NPD calculates that June’s video game-related spending would almost double to $1.36 billion, Bloomberg noted.

Sony (NYSE:SNE) didn’t report June sales numbers for its PlayStation console. However, Microsoft (NASDAQ:MSFT) said it sold 257,000 Xbox 360 consoles, down from 507,000 in June of last year. Nintendo (PINK:NTDOY) reported sales of 155,000 3DS consoles and 95,000 Wii consoles for the month.


Article printed from InvestorPlace Media, http://investorplace.com/2012/07/u-s-video-game-sales-crash-again-in-june/.

©2014 InvestorPlace Media, LLC

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