#2: Banking Industry — Pct. negative rating: 53%
The overall negative rating for this industry has increased significantly from 20% in 2001 to 53% this year. The percentage of positive ratings has also declined by nearly 50% since 2001. The poor image of the banking industry is fairly straightforward, having “been involved in major issues since Lehman brothers in 2008, and it still looks like a problem,” Newport says. In addition, Americans’ perception may be affected by the high fees banks charge consumers.
The high volume of scandals, both in the U.S. and in Europe, exposes flaws in the industry and undermines the public’s confidence in its effectiveness. Bank of America has built an infamous public image with false foreclosures, property seizures, misleading mortgage adjustment programs and other controversial conduct. Scandals like these could be fueling the perception that the banking industry is only profit-oriented and functioning at the expense of the average American.