#10: Advertising and Public Relations — Pct. negative rating: 35%
Advertising and Public Relations ranks tenth in terms of negative overall perception out of 26 industries. The industry’s positive public perception had improved measurably since 2001, according to Gallup, increasing by about 23%. In spite of this improvement, it remains in the bottom 10. A recent study conducted by Harris Interactive found that 98% of people distrust the Internet, largely because of advertisements. According to the Harris poll, respondents reported feeling bombarded by too many advertisements, and that the Internet’s content tended to be self-promotional.