#9: Movie Industry — Pct. negative rating: 35%
In addition to Gallup’s score, the movie industry scores seventh worst out of 48 industries evaluated by the American Consumer Index. The reasons for the negative perception of the movie industry are less clear than for other industries on this list.
The editor-in-chief of Gallup, Frank Newport, suggests that some people may disapprove of the content of R-rated movies, or may frown upon the frequently televised problems the actors themselves get into. The main reason may be the high cost of movie tickets, especially when there are alternatives to renting movies and going to the theater on the Internet and television.