#8: Television and Radio Industry — Pct. negative rating: 36%
Public impression of the television and radio industry improved slightly this year, as the percentage of Americans regarding it negatively dropped from 40% to 36%. The Gallup poll found 37% of Americans approving of the industry, while 25% described their position as neutral. Since 2001, positive overall opinions of this industry declined by about 12%. Subscription television services, like cable and satellite, received a score of 66 from the ACSI, the third worst score after airlines and newspapers in 2011. Scores and ratings this bad could be a symptom of a general distrust in the media.
A Gallup survey conducted in 2012 found that Americans’ confidence in television news is at a new low, with 21% of adults indicating little confidence in it. This is a small decline from last year and a significant decline from 1993, when Gallup first measured the issue and 46% of adults indicated confidence.