Amazon (NASDAQ:AMZN) has made a deal with NBCUniversal that will add hundreds of popular and award-winning TV episodes to its Prime Instant Video offerings, bringing the total number to around 22,000 movies and shows.
Amazon Prime members get unlimited access to instant streaming selections, on top of access to tens of thousands of books to borrow for free and unlimited free two-day shipping on various products, for an annual fee of $79.
Customers can also rent or purchase instant videos without a subscription if they have an Instant Video compatible device, such as as Apple (NASDAQ:AAPL) iPad, Sony (NYSE:SNE) PlayStation 3 or, of course, a Kindle Fire.
Some new titles will include Parks and Recreation, Parenthood, Friday Night Lights, Heroes and Battlestar Galactica.
The service competes with offerings like Netflix (NASDAQ:NFLX) and Hulu, although Amazon is more diversified than those companies. It’s retailing arm also competes with brick-and-mortar companies like Costco (NASDAQ:COST), Wal-Mart (NYSE:WMT), Best Buy (NYSE:BBY) and Target (NYSE:TGT), along with fellow online retailer eBay (NASDAQ:EBAY).