by Angela Nazworth | August 31, 2012 1:10 pm
Tonight marks the second full moon in the same calendar month, which, according to folklore, is a Blue Moon.
Since there won’t be another Blue Moon sighting until 2015, MillerCoors’ Blue Moon Brewery has introduced a new beer today to commemorate the occasion.
The brew, Caramel Apple Spice Ale, was chosen via a Facebook (NASDAQ:FB) contest that began a year ago.
Beer fans were first invited to voice their opinion on beer styles, ingredients, packaging designs and names. From there, Blue Moon crafted three unique beers.
Lucky fans across the country were then able to sample the contenders and vote on their favorite at various tasting events at the company sponsored.
“I can’t think of a better way to celebrate a blue moon than with a new beer inspired by Blue Moon drinkers,” Blue Moon Brewmaster Keith Villa said in a press release last summer. “I like to think of this as the world’s largest collaboration brew!”
The new brew is available in Blue Moon’s “Autumn Sampler” pack with the brewery’s Belgian White, Belgian Pale Ale and Harvest Pumpkin Ale brews.
Source URL: http://investorplace.com/2012/08/blue-moon-brew-unveils-new-beer-to-toast-tonights-blue-moon/
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