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Chain Restaurants: Top 10 Social Media Stars

These well-known chains are making the right moves to engage consumers outside of the restaurant

Aug 23, 2012, 3:10 pm EDT  |  By Angela Nazworth, InvestorPlace Writer
   

Nation’s Restaurant News (NRN) recently released the second-quarter results of its Restaurant Social Media Index (RSMI) Top 100.

The RSMI is a quantitative effort to track the social media activity of more than 600 restaurant brands, according to NRN.

Here’s a peek at the 10 restaurant chains that NRN says did the best job of engaging consumers via social media channels during the second quarter of this year.

  1. Starbucks (NASDAQ:SBUX)
  2. Wendy’s (NASDAQ:WEN)
  3. Red Mango
  4. McDonald’s (NYSE:MCD)
  5. Chick-fil-A
  6. Panera Bread (NASDAQ:PNRA)
  7. Chipotle Mexican Grill (NYSE:CMG)
  8. Taco Bell — Yum! Brands (NYSE:YUM)
  9. Subway
  10. Firehouse Subs

Head over to Nation’s Restaurant News to see the complete list.

Article printed from InvestorPlace Media, http://investorplace.com/2012/08/chain-restaurants-top-10-social-media-stars/.

©2013 InvestorPlace Media, LLC

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