Chain Restaurants: Top 10 Social Media Stars

by Angela Nazworth | August 23, 2012 3:10 pm

Nation’s Restaurant News (NRN) recently released the second-quarter results of its Restaurant Social Media Index (RSMI) Top 100[1].

The RSMI is a quantitative effort to track the social media activity of more than 600 restaurant brands, according to NRN.

Here’s a peek at the 10 restaurant chains that NRN says did the best job of engaging consumers via social media channels during the second quarter of this year.

  1. Starbucks (NASDAQ:SBUX[2])
  2. Wendy’s (NASDAQ:WEN[3])
  3. Red Mango
  4. McDonald’s (NYSE:MCD[4])
  5. Chick-fil-A
  6. Panera Bread (NASDAQ:PNRA[5])
  7. Chipotle Mexican Grill (NYSE:CMG[6])
  8. Taco Bell — Yum! Brands (NYSE:YUM[7])
  9. Subway
  10. Firehouse Subs

Head over to Nation’s Restaurant News[8] to see the complete list.

Endnotes:
  1. Top 100: http://nrn.com/article/top-100-social-media-brands-2012-2q
  2. SBUX: http://studio-5.financialcontent.com/investplace/quote?Symbol=SBUX
  3. WEN: http://studio-5.financialcontent.com/investplace/quote?Symbol=WEN
  4. MCD: http://studio-5.financialcontent.com/investplace/quote?Symbol=MCD
  5. PNRA: http://studio-5.financialcontent.com/investplace/quote?Symbol=PNRA
  6. CMG: http://studio-5.financialcontent.com/investplace/quote?Symbol=CMG
  7. YUM: http://studio-5.financialcontent.com/investplace/quote?Symbol=YUM
  8. Nation’s Restaurant News: http://nrn.com/article/top-100-social-media-brands-2012-2q

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